Local ranking is multifactorial; reviews and recency are two inputs that also shape customer trust.
Customers often decide between nearby options using rating, review count, and how recent feedback looks.
Consistent review generation helps your profile look active and credible.
Focus on ethical asks at natural journey endpoints—checkout, table cards, or digital receipts.
Hotels win when they ask at emotional highs—checkout, post-stay email, or loyalty touchpoints.
You do not need a speech—just one natural sentence staff can repeat at the right moment.
Recency is how recently customers left reviews. It affects trust signals and how representative your rating feels.
