Recency is how recently customers left reviews. It affects trust signals and how representative your rating feels.
Customers interpret stale review profiles as uncertainty—even if your star rating is high.
A practical goal is to keep a steady rhythm of new reviews rather than occasional spikes.
Operationalize it: pick moments in the journey where satisfaction is highest and make the ask effortless.
Hotels win when they ask at emotional highs—checkout, post-stay email, or loyalty touchpoints.
Local ranking is multifactorial; reviews and recency are two inputs that also shape customer trust.
You do not need a speech—just one natural sentence staff can repeat at the right moment.
